Less but better
Era-less
Brief
WELLBEING | The era-less project explores crafts, emotional-mental wellbeing, and the future way of living. Self-care products, displayed in a boutique, are the perfect break from our saturated lifestyle and communicates itself in an intellectual context. It focuses on the search for knowledge, quality, and raises customers’ curiosity without giving all the needed information at once. Conscious users embrace the beauty, innovation, and opportunity that comes from living with less.
DISCIPLINES
Interior Design, Packaging, Materials Research
SECTOR
Retail
Concept
CONSCIOUS CUSTOMERS | Targets are sophisticated in their behavior as well as appreciate the personalized experience and make customers feel special. They appreciate products from every detail and make it more of a lifestyle choice versus an entry-level. Placing the self-care products in the context of non-gender allows them to speak to a broader consumer base, who are looking to products as a means of self-expression and discovery. Conscious customers focus on the search for knowledge and are sustainable. They are careful how the products are made, the process of the production, and if it is eco-friendly. Since maintaining mental and emotional wellbeing is more important than ever, the project emphasizes self-care mindful products and services help to ease stress, rediscover yourself, and encourages you to take a break to rest and relax. Where body image and physical appearance once dominated the conversation, a healthy mind, transformational travel is coming to the fore, tapping into a growing number of consumers who are looking for deeper connections.
CONNECTION | The project era-less represents the connection between where we have been, where we are now, and where we will be in the future. It explores how the materials and environments relax and soften emotions, how today thoughtful consumers are more and more mind-full and have a need of using less but better and how in the future they will be emerged through 360° united virtuality to transmit signals that create vivid, multidimensional memories, instantly retrievable every time we come in contact with the product.
Design
EMBRACE NATURE | Going back to the roots, project earth palettes and materials stand for simpler, calmer aesthetics. Soft, smooth design and poetic element to space embrace nature with a wilder, untouched look and celebrate age-old crafts in a primitive and elemental direction where rounded or curved forms reinforce a sense of calm.
MINDFUL MINIMALISM | Strong passion for the craft will be reflected through unique environmental design and focus on what matters. The design represents the idea of slow down the pace, choosing mindful minimalism over showy over-the-top experiences. In other words following the philosophy of “Less but better” that will boost emotional, mental wellbeing through comforting interiors and provide moments of calm. Space transports visitors away from the stresses of everyday life and will evolve with designs that are simple and functional, yet quietly luxurious. Here the lines blur between real and digital aesthetics by using materials with iridescent or transparent elements, creating the illusion of a virtual environment.
