Ambition to create novel expression
In 'n out
BRIEF
DISCOVER | LIFESTYLE | The store evokes a lifestyle that appeals to a specific target audience – they inspired about discovery and experience inside the store. The products and design tend to change regularly to keep telling the story in new and interesting ways by offering extra experiential elements which are a co-working café & retail space to help build a community around the lifestyle the company embody. In the store, two areas have its own atmosphere and unique design, from the contrasting materials and colours used to the products sold. It becomes like a modern conceptional retail built around a lifestyle.
DISCIPLINES
Interior Design, Product Design, Packaging Design, Limited Edition Products
SECTOR
Retail
CONCEPT
TIMELESS | Something studio is more than ‘only’ fashion brand. They are created around one idea – a theme big enough to appeal to everyone interested in the arts. Their magazine issues that suggesting something different, something timeless, something nostalgic yet refreshingly modern became the base point for the window design.
IMMERSIVE | One of the main value of the brand is working on the collaborations with different artists to create sculptural objects that represent unexpected viewpoints. Here the installations are designed to create an immersive environment to communicate themselves as a sculptural part of the space and reflect the irony through the neutral mood of the typical brand’s customers.
DESIGN
ILLUSION | The starting point was to create an optical illusion that drives the customers attention inside the tunnel and has an endless perspective. The particular shape is placed in a conceptual way and suspended from the ceiling with hanging clothes on it. The object is merged into two functions as a lamp and as a hanger that minimize the use of the space and has a value of the art installation as well. The lighting system on top of the object highlights the cloth and let customers experience closely all the details of the high-quality brand products.
PERCEPTION | The objects are the tools to share the artistic philosophy of the brand from the first look. It is a sculptural organic-shape furniture pieces, inspired by nature. The surfaces are highlighted by the brands iconic colour and light metallic structure for the main body which is a core material of a brand. Stone look like shape, that emotionally gives you a heavy perception, contrasts with the extra light airy perforated metallic material. Questioning to the smallest details that connect you to the brand during the shopping experience we analyzed the need of the branded item as a hanger. It is made out of composed material from recycled cotton in order to support the use of sustainable materials. The detail of the logo creates the connection between the customer and the brand.
The main aim was to create a discovery feeling by using the window display strategy which stands for the contrast between 2d and 3d. Perception from the outside as a flat page of the magazine invites you to discover 3d dimensional experiences inside the store. The magazine issue suggesting something different, something timeless, something nostalgic yet refreshingly modern became the base point for the window design.
Here the installation is inspired of the social media. The emoji boxes represent the irony of the contemporary socializing. The “faces” are repeated many times to create an immersive environment to communicate themselves as a sculptural part of the space..
