NUDE

BRIEF

To appeal for self-care-focused customers that looking for a deeper meaning of wellness we create packaging that communicates a sense of ZEN and has a comforting feel by humanized forms. Nude packaging takes on the pastel wellness for calming designs that reflect natural, human connected formulas together with dark pared-back aesthetic for a premium feel. We kept graphics and fonts minimal to create an uncluttered aesthetic and used curved shapes to create packaging that feels comforting to hold and visually connects you to yourself – human.

We had a great experience to collaborate with Federico Gnoni on 3D animation project.

Federico is a VFX artist, tech enthusiast and problem solver working on high end VFX and VR projects for clients such as Netflix, Panerai, Moncler, European Central Bank, Studio Urquiola. As a generalist, he is involved to the project from the concept development to the final render and animation solution.