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SUR_FACE

Window display as a first point of visual communication

BRIEF

SEND A MESSAGE | In a world where our environment is under threat, a sent message using window display explores how forward-thinking designs, materials, and visual communication could play a key role in turning challenges into lasting positive changes.

Disciplines

Strategic research, Materials innovation, Art direction, Visual communication

Sector

Retail

CONCEPT

EDUCATE | Pollution is everywhere — from the highest reaches of our atmosphere to the darkest depths of our oceans. The shopping window idea represents how pollution more and more affects the living environment. The viewer is immersed in the beauty of nature, taking inspiration from rock formations, reflective ocean depths, and even lunar surfaces and the idea of how it is going to be taken by the viral pollution.

DESIGN

MATERIAL | Anodized metallic finishing on the conceptual “virus” creatures made out of sustainable metal, aluminum (70% recycled material). Finishing stands for futuristic “out of this space” visuals. Rocks made out of recycled foam lightweight material with the ecological spray-painted final finishing creates the visual look of the natural stone. Metallic extra reflective floor and wall surface for creating optical effects and transform the depth of the shopping window display.